In a world full of busy and complicated, we aim to create a little harmony with a touch of inspriation and a dash of excitement. We offer refreshing simple solutions that will assist in the following core areas;


Life coaching  

As a certified life coach, Joanne will guide you and challenge you to identify, set and reach your goals and dreams. Be it in your professional life, family life, nutrition and whole body wellness or general day to day activities. She will provide a comfortable and safe environment to become who you are really capable of being.


Virtual sessions available via Zoom/Skype/FaceTime and live sessions available at Joanne's home office or local Sevenra Pk, MD coffee shop.


Nutritional Wellness 

After partnering with a fantastic wellness company in early 2015, Fruition Tree has been proudly sharing simple solutions to enhance the health and wellness of moms, dads, children, adults, athletes and professionals. Whether you are looking to just feel better, are sick and tired of being sick and tired OR are wanting to take your health to the next level - we are here to guide you. We believe that nutrition is the strongest foundation of a successful life. 


​We share a 10 day program to establish healthy habits. Recipes, Program guide, online community support and accountability group. This program typically leads into our long term program for life.


Long Term program for a simple solution that fits effortlessly into anyones life. Suitable for all ages including pregnant and nursing mothers. Easily bridge the nutritional gap that many societies face today.


Aeroponic Vertical Growing 

Taking the lead in sustainable growing, Fruition Tree provides a state of the art system that is suitable for the avid gardener, school classroom, restaurant, and those that are brand new to growing their own produce and flowers. Grow year round indoors and outdoors with the Tower Garden.  


Online community support. Aeroponic consultation and service. 


Joanne's Roses 

Find inspiration for leading a better life through our blog. We share points of view, tips and recommendations for all that we stand for - which ultimately leads us to a more fulfilled and happy life.


Look out for a future 'Joanne's Roses Shop' - where we will be sharing small pieces of art and inspirational gifts.





who we are

our PURPOSE 

Joanne McCallum was born and raised in England. She moved to the US in 2004 where she is permanently based.

​Entrepreneur, professional horse trainer, wife and mother of two - Joanne has a strong desire to help others, achieve the very best versions of themselves. 

Fruition Tree

~ where life comes to fruition~ 

Coaching. Nutrition. Growing. Inspiration.  



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we believe in a unique aNd personal Approach DIRECTLY tailored to the individual or group needs